H&M Redefine ‘Ladylike’ In Ad Campaign

H&M Redefine ‘Ladylike’ In Ad Campaign

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H&M is back with a badass new campaign for its autumn/winter 2016 collection.

The brand’s ‘Ladylike’ video ad (above) sticks two fingers up at female stereotypes, aiming to redefine what society considers feminine.


The campaign stars models Lauren Hutton and Adwoa Aboah, transgender actress and model Hari Nef, co-founder and chief creative officer of ‘Design Army’ Pum Lefebure and Lion Babe singer Jillian Hervey.

H&M is asking people to share the advert over social media and say what being #Ladylike means to them.

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