Burkini Ban In France Boosts Sales ‘By 200%’, Says Inventor Aheda Zanetti

Burkini Ban In France Boosts Sales ‘By 200%’, Says Inventor Aheda Zanetti

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The burkini ban in parts of France has caused widespread debate – but despite wearing one being punishable by fine, one manufacturer claims sales have soared.

Aheda Zanetti, the Australian woman credited with inventing the burkini, told BBC News that her online sales were up by 200% following the ban.

The Islamic swimsuit – which offers full-body coverage leaving only the face, hands and feet on show – is currently barred from many French beaches and swimming pools, for encouraging secularism.

Jason Reed / Reuters
Model Salwa Elrashid models a burkini designed Aheda Zanett

But Zanetti, said her original intention behind the burkini – a mix of the words burka and bikini – was to allow Muslim women to participate in Aussie beach life, and to give them a choice.

Zanetti also revealed that if her daughters wanted to wear bikinis she would give them the “freedom of choice” to do so.

“No man in this entire world can tell us what to wear or what not to wear,” she said.

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